BORNTOSTANDOUT®
Directed two distinct visual campaigns for a dual fragrance launch, giving each scent its own identity while keeping the BTSO brand world unified. For Drunk Lovers, I built a moody, rich aesthetic to complement the warm spice notes; for Dirty Rice, I flipped the script with clean, milky textures and minimalist staging. I oversaw everything from set design and lighting direction to motion design and final campaign assets.
Drunk Lovers EDP
Dirty Rice EDP