Kosas

Kosas — Art Direction & Design

At Kosas, I handle 360° art direction across every product launch—taking concepts from big-picture campaign shoots to OOH, retail pop-ups, VM PDPs, and paid social. Beauty moves fast, so I modernized our creative engine by building hybrid workflows that blend traditional photo sets with advanced digital post-production, keeping our visual world elevated, agile, and always ahead of the curve.

Press Mailer Design + Strategy

As the rollout pieces for our brand's new visual identity, I designed and strategic-directed the influencer mailers for our Cloud Set Loose and Impressionist Multi-Stick launches. I owned the whole lifecycle: mapping out the physical unboxing journey, choosing materials that felt incredible in-hand, and managing full production logistics under strict cost constraints. I built an interactive experience that made influencers instantly hit record before they even touched the product.

Experiential + VM Design and Concepting

Taking our Impressionist collection on the road meant turning retail footprints into full-blown immersive worlds. I designed global pop-up experiences and visual merchandising for Sephora and Space NK, translating our campaign concepts into interactive physical installations. From custom architectural fixtures to high-impact window moments, I built spaces that pulled beauty lovers off the street, drove huge foot traffic, and made the product launches unforgettable.

Kosas Blush is Life Extra Bite Campaign

Art directed the "Extra Bite" campaign for Kosas, turning the decadent, rich hues of our blush lineup into a full sensory world. Inspired by the indulgence of high-end pastries, I led the visual execution from food-styled photo sets to high-converting digital assets. We brought the concept to life beyond the screen with hyper-local LA café activations and a viral influencer mailer, proving that lean-in thematic creative drives real-world momentum.

Kosas 2025 Digital Refresh

As Kosas evolved its visual identity, the online shopping experience needed to keep pace. I led the 2025 digital refresh for our product detail pages (PDPs), modernizing layout architectures, image direction, and typography to seamlessly reflect our new brand era. What started as an elevated overhaul for our core hero products became the scalable design framework applied across all subsequent product launches, digital campaigns, and e-commerce touchpoints.

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