Naicari Beauty
Directed the holistic visual identity and brand strategy for Naicari, a modern Latin American luxury beauty brand. From initial concept through to final execution, I oversaw product development, packaging design, tone of voice, and creative campaigns. Under this unified direction, the brand earned prominent placement at the Met Gala, major red carpets, and high-fashion runways including Dolce & Gabbana.
Experiential
The Eighth Primer
A dualistic primer series luxuriously formulated specifically for the needs for Men and Women. 8 wonderful ingredients, 8 uses.