Neon Cowboys

Neon Cowboys - Operations and Design

Bridging product operations and creative direction, I shape both the strategy and visual identity at Neon Cowboys. My work spans end-to-end product development to directing key brand moments, including our SS21 refresh and Topo Chico collaboration.

SS21 Refresh

Alien cowboys have landed, and they brought absurdly bright looks. I steered the art direction for Neon Cowboys' SS21 release, building a visual narrative around psychedelic outlaws on the run from the FBI. By blending vintage film grain with glowing, LSD-inspired color treatments across our photography and digital assets, I kept the brand’s signature edge front and center across every customer touchpoint.

Light-Up Chokers

To support Neon Cowboys' evolution toward a darker, edgier aesthetic, I designed the graphic identity and visual layout for our transparent zodiac LED magnetic chokers. I balanced the technical constraints of light-up hardware with sharp, modern graphics, delivering a high-impact product that brought our new brand direction straight to our customers' necks.

Topo Chico (Bolo Chico)

Designing the world’s first-ever bolo tie drinking straw for Topo Chico was as wild as it sounds. Working with the Neon Cowboys team, I spearheaded the product design, concept ideation, and packaging for the "Bolo Chico" collab. We took a clever, tongue-in-cheek idea for Topo Chico Hard Seltzer and executed it with sleek, retail-ready precision that spanned physical product and custom unboxing design.

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