Per.plex Beauty

Creative + Art Direction, Product Development
PER.PLEX is COOL SUBVERSION. The Dark internet, meets Sephora. We are your insider for the best makeup that other brands refuse to give to you. Designed to be a high-performance mass market brand, PER.PLEX takes coolness to the extreme. Sold exclusively in the LATAM market the brand sold very well, selling over 100k units in one quarter. Highly-imitated, never replicated. I ensured product quality was top-tier while keeping creative concepting forward thinking, and culturally relevant.











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