NAICARI BEAUTY
NAICARI BEAUTY - Creative Direction, Conceptualization, Photo Direction, & Product Development
The brand is a modern take on Latin American style. I worked in all processes of the brand ranging from packaging, product development, copywriting, and social media curation. The brand did well amongst professional MUAs in Mexico so far as going to be featured in multiple fashion shows and red carpets including, theMET, Dolce&Gabanna, and Wolk Morais. Putting Hispanic luxury to the forefront.
PRODUCT & PACKAGING LINEUP
MIRAGE
Inspired by the beauty and golden nature of the deserts in Latin America, MIRAGE was meant to unveil your own ‘mirage-like’ beauty. The collection featured 4 main categories, and acted as the main point of color for NAICARI. Since the brand was sold in Latin America, I decided to use Spanish in an elevated and intentional way, similar way to how French brands spoke. The collection featured shades like ‘Valle de la Luna’, ‘Espejismo’ and ‘Sonoran’ an ode to the latin roots of the brand.
Influences from Japan, Mexican fashion shows, and style make tasting notes of throughout this collection rounding it out to become the face of NAICARI.
Modular in-store display & Tradeshow Exhibit design
THE EIGHTH PRIMER
A dualistic primer series luxuriously formulated specifically for the needs for Men and Women. 8 wonderful ingredients, 8 uses.
