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 NEON COWBOYS

   Neon Cowboys - Operations and Design
Although I was initially hired to work in Operations, I quickly took on creative tasks on the brand as well. Leading me to direct our SS21 refresh, Topo Chico collaboration, and other creative projects. 

SS21-REFRESH


 


Ever met a Cowboy in Outter Space? How bout in Outter Space during in on a psychedelic? That was the theme for Neon Cowboys SS21. The ‘Alien Cowboys’ have landed and are here to share their vibrant lewks & lifestyle. But grab it before the FBI takes it away. We photographed our ‘most wanted’ items from hats to bags in a 1800’s inspired grain, combined with 2020’s futuristic-LSD color. The result was a modern edgy affair, that played into ecomm, social, and digital.

LIGHT UP CHOKERS 



    Neon Cowboys Light Up Choker so you can rep the best sign. This transparent zodiac choker has LED lights and a magnetic closure. 2 coin replaceable battery operated and lasts up to 12+ hours. I designed the graphics to coincide with the brands growing edgier image. 

BOLO CHICO (2021)





Mineral water brand Topo Chico is giving people its own taste of sensible style with Bolo Chico: A bolo tie that doubles as a reusable straw. It is the world’s first-ever bolo tie drinking straw and is ideal for sipping on Topo Chico Hard Seltzer, an alcoholic twist on the brand’s initial carbonated drinks.

I designed the product, ideation, and packaging within the team of Neon Cowboys.