Per.plex Beauty
PER.PLEX brings an edge to mass-market beauty—merging subcultural internet aesthetics with high-performance formulas for the Latin American market. As Creative Director, I spearheaded the brand’s end-to-end lifecycle, leading global trend forecasting, product development, and visual identity. Balancing forward-thinking culture with high-volume execution, the brand achieved strong commercial success, selling over 100,000 units in its first quarter.