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- PRODUCT INNOVATION - - PRODUCT INNOVATION - - PRODUCT INNOVATION - - PRODUCT INNOVATION -- PRODUCT INNOVATION - - PRODUCT INNOVATION - - PRODUCT INNOVATION - - PRODUCT INNOVATION -

PRODUCT
INNOVATION︎︎︎

Products that I’ve lead product developement for. Unforgettable moments and groundbreaking products throughout my career— a blend of both released and unreleased gems that have left an indelible mark on me and the industry. 



1ST EVER MEN’S PRIMER

“The first primer for men.” Not primer in the traditional sense. A Moisturizer + Aftershave in one, made in collaboration with one of Italy’s top labs, this formula kept skin perfectly balanced so it was never oily, moisturized, and had a sublte soft-focus effect. But most importantly, these effect lasted all-day. Raw materials were sourced from Japan & Italy, making this the most luxurious formulation I’ve had the pleasure of working on.




HIGHEST SELLING PALETTE IN MEXICO (SUMMER 2019)

Highly Imitated, Never Replicated. This palette prioritized quality above all else, while retaining an affordable price point. Utilizing real pigments, and shimmers never before seen in the mass market sector of LATAM, selling 100k units in its first quarter. “It was love at first swatch” said Luna Martinez. The design and color combination was put in a way to catch attention, but also be extremely versatile no matter the occasion. Colorful Club glam? No problem. Low-key wanna feel pretty in my sweats day? We got you. The perfect Gen. Z palette. 
It was so viral, and loved so much it became a cult favorite and the brand’s top selling item.



1ST MULTILAYERED HEAT-TRANSFER

Seddución was an unreleased eyeshadow palette with the fill planned to be made in Italy/Japan. Due to this we wanted to make it the most luxurious palette possible. It honored the brand’s hispanic origins with references to ‘rosas’, telenovelas, and Spanish shade names in the palette.

The packaging was a feat to create using a UV metallized, red lacquered finish base inspired by pearlescent japanese rice bowls. Topped with 5 seperate layers (a first at the time) to create each layer of the palette from darkest to lightest, and a seperate layer to shade the silver petals.


OIL-FREE VITAMIN C OIL SERUM

Stable Water-free suspension using an Ethyl Ascorbic Acid. Formulated & Researched in House.






FUSION BAKED INJECTION BLUSH

A fusion of Injection and Baked technologies, this high performing blush was made in collaboration with an Italian supplier and utilized refined powder technologies for the ultimate veil of color and warmth.






RADIANT AND MATTE LOOSE POWDERS

Both of these talc-free loose powders were part of a ‘PRIME+SET’ collection for PER.PLEX. They lasted all-day and can give both an extremely natural look, or something more full glam. Created to be high performance and extremely light and comfortable.

Radiant (Cloud/Blue): The first loose radiant loose powder of it’s kind (the only one on the market to this day). Talc Free, Rice Base, With Light Dispersion Technology. Rated for +16hr wear time.


Matte (Red): Talc Free, Rice Base, Kaolin for oil control. Rated for +18hr wear time.





ANTIOXIDANT PRIMING SERUM

An experiential bouncy priming serum that primes, gives you a hydrated glow, and makes makeup somehow look better?! Yes. Using a combination of antioxidant botanicals dedicated to the LATAM market and a bubbly combination of multi-molecular Hyaluronic Acid. The main adhhesion priming ingredient was trehalose, a skin-loving glucose making the product feel cushiony and skin loving.




LIFE-PROOF SETTING SPRAY

Tired of your makeup fading by 3pm? I created this setting spray to go with you through the rough terrains of life. Fortified with Vitamins A, E, and Rose Water for a refreshing botanical feel, volcanic ash for oil control, and a‘Life is Complex’-Complex a combination of polymers and film-formers that make makeup last-longer, AND gave a gentle soft-focused effect with a weightless feel.




UNREAL ANIMAL FREE BRUSHES

Heavily Researched to mimic goat and blue squirrel fiber from Japan, these brushes fibers were customly design to imitate the waveform, and cuticle density of natural animal hair. Raw Material was sourced from a family in China, who was transitioning from processing only natural Hairs to Synthetic. With our collaboration, we created these fibers: Biodegradable, Extremely soft, and Blend like a dream. These fibers were created with Corn Based PBT-MCF. We shaped the heads to be interesting but extremely functional, teaming up with celebrity make-up artists to choose the shapes of the brushes. Unveiling was showcased at the MUA show in Mexico where they tested well among users and professionals alike.



BOLO-TIE STRAW HYBRID

Designed within the team of Neon Cowboys, this was released at Austin City Limits 2021, and made in collaboration with Topo Chico.



LIGHT-UP CHOKER

Designed within the team of Neon Cowboys, this featured a magnetic clasp, 2 sizes, and 2 colors, for ultimate versatilty. Featured in Dolls Kill, and several other retailers.